Company News

Beyonce Pulse Unveiled at Coty

Bluebird Orchid is at the heart of singer's next scent.

Author Image

By: TOM BRANNA

Editor

Coty Beauty has launched the newest scent in the Beyonce Parfums portfolio—Beyonce Pulse. Debuting in September 2011, Pulse will join the globally successful Heat and Heat Rush collections. Reflective of Beyonce’s incredible energy and powerful femininity, the fresh notes in Beyonce Pulse intermingle to create a unique citrus, floral gourmand, anchored by Beyonce’s favorite flower, the orchid, according to the company. The launch will be supported with substantial global in...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters